Friday, May 27, 2011
Manpower, an international staffing firm, worked with The Martin Agency to create ads that would reflect their global workforce. Martin Schoeller was commissioned by the agency to shoot 10 real people over 3 days in New York City. Many of the models were cast off the street and Schoeller, who participated directly in the casting, ensured the people would reflect both a “real” look and the nationalities of Manpower’s multinational workers. The final posters will be run worldwide and hung in Manpower offices internationally.
Advertising Agency: The Martin Agency, USA
Creative Director: Jason Komulainen
Senior Art Director: Matt Davis
Senior Art Producer: Wylie Moran