Manpower, an international staffing firm, worked with The Martin Agency to create ads that would reflect their global workforce. Martin Schoeller was commissioned by the agency to shoot 10 real people over 3 days in New York City. Many of the models were cast off the street and Schoeller, who participated directly in the casting, ensured the people would reflect both a “real” look and the nationalities of Manpower’s multinational workers. The final posters will be run worldwide and hung in Manpower offices internationally.
Advertising Agency: The Martin Agency, USA
Creative Director: Jason Komulainen
Senior Art Director: Matt Davis
Senior Art Producer: Wylie Moran
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