When she suffers and doesn't have access to a family doctor, her whole family suffers.
In Quebec, more than 3 million people are without access to a family doctor. When someone lack access to a family doctor, all his family suffer. Without government funding, this situation will continue to deteriorate.
Advertising Agency: BCP, Montreal, Canada
Executive Creative Director: Étienne Bastien
Art Director: Jonathan Rouxel
Copywriter: Étienne Bastien
Agency Producer : Frédérique Bissonnet
Account manager : Jean-Louis Dufresne
Account supervisor : Ginette Villiard
Graphik designer: Marc Bilodeau
Production House: la cavalerie
Photographer: Jean Malek
Productrice: Marie-Josée Larocque
Set designer: Susan MacQuarrie
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