Mercedes-benz: Left Brain Right Brain, Einstein

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Art Directors: Gil Aviyam, Dror Nachumi
Copywriters: Oren Meir, Sharon Refael
Executive Client Director: Adam Polachek
Account Supervisor: Yael Yuz
Account Manager: Mayran Sadeh
Head of Strategic Planning: Yoni Lahav
Planning Director: Zohar Reznik
Planner: Nili Rabinowitz
Aired: March 2011


The commercial titled Left Brain Right Brain, Einstein was done by Shalmor Avnon Amichay/y&r Interactive Tel Aviv advertising agency for Mercedes-benz (for Mercedes-Benz) in Israel. It was released in the March 2011. Business sector is Cars.