Christchurch Women's Refuge needed a campaign to show how their safe houses are a way out of violence. Our solution? They created tunnels made out of quotes taken from actual domestic violent cases. Then showed that Christchurch Women's Refuge is the light at the end of this tunnel.
Advertising Agency: HooperNagel, Auckland, New Zealand Creative Director: Jonathan Horner Art Directors: Jonathan Horner, Henry Billington Copywriter: Stefan Tarr Typographers: Jo Tronc, Henrietta Harris