Wednesday, December 22, 2010

Opinel: Pork molecules

The brief: we had to show that OPINEL knives are perfect to get a precised
cut for anything you cook. So we illustrated it by taking 3 often used
ingredient for recipies, chicken, pork and fish. By an extreme zoom in (an
atomical one), we could make people understand at a glance that Opinel is so
precised it can cut in between molecules.

Advertising Agency: Bleublancrouge, Montreal, Canada
Creative Director: Gaetan Namouric
Art Directors: Julien Conter, Cyril Drouot
Copywriter: Melanie Delisle
Illustrator: Odrey Veillette
Additional credits: Production House: Technicolor

No comments:

Post a Comment