Thursday, December 9, 2010

Anti-drink Drive: Let's Date

Tagline: He'd love show you a good time. Never drink and drive.
Description: A print and outdoor campaign for the brandhouse Drive Dry initiative, with an anti-drinking and driving message targeted at men.
Advertising Agency: FoxP2, Cape Town, South Africa
Creative Directors: Justin Gomes, Andrew Whitehouse
Art Director: Ryan Barkhuizen
Copywriter: Mimi Cooper, Simon Lotze
Photographer: Sacha Waldman

The commercial titled Let's Date was done by FOXP2 Cape Town advertising agency for Anti-drink Drive (for Drive Dry) in South Africa. It was released in the December 2010. Business sector is Public awareness messages.

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