If you order bluefin tuna, you can forget about proper table etiquette.
Since you're killing off an entire species, who cares which fork you it with.
To encourage Singaporeans to consume sustainable seafood and as part of its marine conservation efforts, the WWF – World Wide Fund for Nature (Singapore) has developed the Singapore Seafood Guide, accompanied by an advertising push conceptualized by Ogilvy & Mather Singapore.
Advertising Agency: Ogilvy & Mather Singapore
Executive Creative Director: Robert Gaxiola,
Creative Director: Eric Yeo
Copywriter: Robert Gaxiola
Art director: Eric Yeo
Planners: Huiwen Tow, Tania Chan
Account servicing: Dan Gibson, June Foo
Art buyer: Iskandar Abdul Kader
Photography: Edmond Ho
Food styling: Anderson Ho
Production company: Jambu Studio
Post-production & DI: Kriz Chiu
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