Thursday, September 9, 2010

WWF Sassi: Tuna

Only a tenth of the catch in long line tuna fishing is actually tuna.

Advertising Agency: Lowe Bull, Cape Town, South Africa
Executive Creative Director: Kirk Gainsford
Creative Director: Alistair Morgan
Art Director: Cameron Watson
Copywriter: Simon Lotze, Natalie Rose
Illustrator: Ben Crossman

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