Wednesday, June 9, 2010


Recent campaign Rethink executed for Science World to promote thier new exhibit -Treasure!

Description: Vancouver’s Rethink glued 9,000 dazzling glass
“diamonds” to a billboard to promote Science World’s Treasure!
exhibit, and to dramatize this fact: compared to most other gems,
diamonds aren’t all that rare.

Creative Directors: Ian Grais/ Chris Staples
Writer: Rob Tarry
Art Director: Carson Ting
Account Person: Jennifer Newsted
Producer: Jim Leith
Production: Dyna Graphics

The commercial titled Diamond Billboard was done by RETHINK advertising agency for SCIENCE WORLD EXHIBITION (SCIENCE WORLD company) in Canada. It was released in the June 2010. Business sector is Publications & media.

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