ARIEL: Desert (End the suffering)

dvertiser: P&G
Brand: Ariel
Advertising Agency: Ponto de Criacao, Brazil
Executive Creative Director: Ana Paula Marques
Creative Director: Cristiano Canguçu/Margit Junginger
Copywriter: Margit Junginger
Art Director: Nando Zenari
Photographer: Luis Moretti
Producer: Richard Denami
Art Buyer: Silvana Santos
Account Supervisor: Cristiano Corrêa
Advertiser's Supervisor: Jose Cirilo
Account Manager: Ana Foryan
Planner: Juliana Nappo/Vanessa Pacheco
Media Director: Lusia Nicolino
Project Manager: Francine Novo


The commercial titled Desert (End the suffering) was done by Ponto de Criacao advertising agency for ARIEL (Procter&Gamble company) in Brazil. It was released in the May 2010. Business sector is Household maintenance & pet products.