Kleenex: Glory - Failure

Title: Kleenex: Glory - Failure
Media: Print
Country: United Kingdom
Ad-Agency: JWT London
Ad Info: Kleenex stands not for control, but for the release of human emotions. Built on the brand promise of ‘Let It Out and Feel Better For It’. Show people that they really will feel better if they release their emotions with Kleenex. The idea highlights that no matter what you are going through, Kleenex will always be by your side. In good times and bad, Kleenex will mop up your tears. Each execution in the ‘Feelings’ campaign has been individually sculpted out of paper.

Advertising Agency: JWT, London, United Kingdom
Creative Directors: Russell Ramsey, Dominick Lynch-Robinson
Art Director: Christiano Neves
Copywriter: Christiano Neves
Illustrator: Gail Armstrong
Photographer: Jonny Thompson
Art Buyer: Coco Weir
Project Manager: Kevin Noble