Friday, April 30, 2010

Alca-Luftal: Pig

Alca-Luftal’s advertising campaign by Lew´Lara\TBWA

Bristol-Myers Squibb has launched a new advertising campaign for its Alca-Luftal antacid. Created by Lew'Lara/TBWA the campaign shows, in a funny way, how food can bring us some unpleasant surprises. The ads are running in local newspapers, magazines and posters.

Writer: Marcos Almirante
Art Director: Marcelo Rizerio
Creative Directors: Jaques Lewkowicz, André Laurentino, Felipe Luchi,
Luciano Lincoln, Manir Fadel
Illustration: Gelmi
Graphic Production: Marcos Pedra
ArtBuyer: Giuliano Springhetti e Alessandra Sarilho
Account Team: Fernanda Tedde, Francisco Coutinho, Gabriela Marino
Media Team: Fabio Urbanas, Cecilia Araujo, João Prospero
Planners: Daniel de Tomazo, Tatiana Tsukamoto, Michelle Rossetto
Client: Marcelo Barbosa

The commercial titled Pig was done by Lew Lara\TBWA advertising agency in Brazil. It was released in the April 2010. Business sector is Toiletries & pharmaceuticals.

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