Thursday, December 17, 2009 Don't cut a dream

Creativity is that extra bit of magic that can turn communication into a dream.
And there is no crisis that can justify the killing of a dream. is a web-based campaign promoted by Milc against the decrease of advertising investments during the economic crisis.

Advertising Agency: Milc, Siena, Italy
Creative Director: Giampiero Cito
Art Director: Matteo Scheggi
Copywriter: Matteo Spadoni
Photographer: Bruno Bruchi
Strategic planner: Antonio Paolo
Published: December 2009

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