Each runner's story is related to one of the 88 features found in every NB running shoe.
Advertising Agency: BBDO Shanghai, China
Creative Directors: WF Leong, Andrew Lok
Art Directors: Yohan Si, Andrew Lok, WF Leong
Copywriters: Rocky Hao, Nicole Ma, Andrew Lok
Illustrator: Jonathan Tay
Photographer: Jonathan Tay
Other additional credits: Arthur Ang
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