Nike Gamechangers and Durham, North Carolina-based McKinney teamed up for Beat Gasoline, a program that placed the future of the environment front-and-center. For this effort, Nike asked its audience to display their artistic and athletic skills by showing off how they use sport, rather than conventional fuel burning methods of transportation, to power their lives. To promote the online event, this series of posters adorned the Nike campus, and were distributed by Youth Noise guerrilla street teams and posted at events.
Scott Pridgen, art director; Brian Murray, writer; Jonathan Cude, chief creative officer; Rebecca Lanthorne, art buyer; Lisa Bentley, print producer. more+
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