In daily life, women meet up with many circumstances which can ruin their hair. Like, when getting dressed, while eating or sleeping. This ad shows the insights of women who wants' to keep their perfect hair (done by Leekaja) whenever.
Advertising Agency: Grey Seoul, South Korea
Creative Director: Hyunhwa Lee
Art Director: Sohee Kim
Copywriter: Jeonggeum Park
Published: October 20
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