Hugo Boss Orange: Sienna Miller

Sienna Miller is the ambassador for the female BOSS Orange signature fragrance by Hugo Boss. Watch Sienna Miller in BOSS Orange The New Fragrance TV commercial.
Boss Fragrances announced in February 2009 that it has signed British actress, fashion designer, and on-again, off-again It girl Sienna Miller to front the campaign for its new feminine fragrance Boss Orange. Thomas Burkhardt, global marketing director for Hugo Boss Fragrances, was quoted as saying that Miller “truly embodies the spirit of the brand”.
Agency: Callegari Berville Grey, Paris
Advertiser: Procter & Gamble
Brand: Hugo Boss
Product: Boss Pure
Business Sector: Perfumes