Wednesday, July 29, 2009

Omax Lens



Wide angle lens.

It's extremely rare to find a tasteful ad campaign that uses sex and clever humor to perfectly define the qualities of a technology product. This series of print ads for Omax wide-angle lenses is one of them:

The campaign was created by Publicis India, showing alternative uses for the wide shots that these lenses can get.

Agency: Publicis India
Executive Creative Director: Emmanuel Upputuru
Creative Director: Anindya banerjee
Creative Group Head/ Art Director: Raylin Valles
Copywriter: Emmanuel Upputuru

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