Lance Armstrong was dealt one of life’s most difficult hands. He has managed to survive to ride for an incredible eighth Tour de France title. Win or lose, he’s already won just by being there. No matter what life throws at you. No matter what obstacles are in your path. No matter if the voices in your head are telling you that you can’t go on. Live every minute of your life with every ounce of your being. Unite and help us fight cancer. Because whatever you face, you can Livestrong.
Advertising Agency: Marmalade, Melbourne, Australia
Art Director: Tim Forte
Copywriter: Dan Forestal
Photographer: Chris von Menge
Retouching: Imagenation
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