To transform the category for premium vodka. (Absolut created the design expression for the purest vodka on the Planet). Focus on the component 'Virgin potatoes', instead of filtered away taste, purified several times etc. Create a powerful retail impact.
Description of how you arrived at the final design:
In order to reflect Karlsson's Vodka's unique proposition- Vodka from the finest gourmet virgin new potatoes in the world, we created an honest bottle, a bottle that speaks of the world's first luxury vodka with a terroir. Forget fashion, signal flavour.
Title: KARLSSON'S GOLD
Advertiser/Client: THE SPIRITS OF GOLD
Product/Service: KARLSSON'S GOLD VODKA
Entrant Company: THE BRAND UNION Stockholm, SWEDEN
Design/Advertising Agency: THE BRAND UNION Stockholm, SWEDEN
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