Saturday, June 13, 2009
CoolIris, once known as PicLens, is a browser add-on that allows users to surf the Web graphically. The News category, for example, appears as a scrolling, three-dimensional wall of thumbnails. Choose one thumbnail and the image expands to fill most of the screen, revealing a caption and a link to the news page on which the photo appears. Instead of choosing content according to the headlines, Internet users can find what they want based on images. So far, the application has been downloaded 10 million times and is used by photo enthusiasts, as well as tech types and “avid mainstream media consumers,” says the company.
One of the channels that CoolIris offers is called Photos of the Day. While some of the images in that channel are sourced from premium providers like AFP and Getty, since March 6, 100 photos each day have been selected from user contributions submitted by photographers through the company’s Flickr group. Selections are made on the basis of quality and relevance, and the top photos are released throughout the day within hours of being submitted.