JWT Spain launches a campaign for its client ONG SETEM based on its Ethic Financial Area. It is an awareness campaign about Ethical Bank. The whole campaign's objective is to lead people to visit 'error104.com', a microsite where they will find an amazing video explaining what the Ethic Bank is and where traditional bank is criticized. In that microsite you can sign a letter addressed to the next EU president for him to establish new rules on the financial system.
Advertising Agency: JWT Spain
Creative Directors: Napi Rivera, Oscar Alcaraz
Art Director: Javier Lorés
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