Tagline: “Otherwise, it would be too easy to install.”
Advertising Agency: CLM BBDO, Boulogne Billancourt, France
Creative Directors: Gilles Fichteberg, Jean-François Sacco
Art Director: Sophian Bouadjera
Copywriter: Laurent Laporte
Photographer: Jean-Yves Lemoigne
Art buyers: Sylvie Etchemaite, Quitterie Berger
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