EndSuicideNow.org provides support and resources for anyone contemplating suicide and for their support system—family members, friends and professionals. Salt Lake city-based Richter7 created this poster to help direct people to the site by providing a graphic explanation of its purpose. Although viewed by some as too direct for such a sensitive problem, the idea was to breakthrough with something bold. It seems to have paid off; traffic to the site has increased exponentially.
Jeremy Oviatt, art director/photographer; Gary Sume, writer/creative director; Dave Newbold, executive creative director.
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