Entitled “Left and Right”, the ASICS SportStyle leisure footwear range campaign explores unique pairings and relationships, which together create something more than the sum of their two parts.
“Left and Right” is a celebration of the philosophy at the heart of the ASICS brand – a sound mind in a sound body. It is inspired by Mr Onitsuka – the late ASICS founder – who believed that when mind and body come together they create a more balanced whole.
Campaign Name: Left & Right
Client ASICS B.V.
Client Contact
Name and job title Mr Maximilian A. Keen, marketing manager
Agency: Amsterdam Worldwide
Agency Address, City keizersgracht 121, 1015 cj amsterdam, the netherlands
Creatives
Richard Gorodecky – ECD
Andrew Watson – CD
Art Direction/Copywriting: The Stone Twins
Planners (creative agency): Simon Neate-Stidson
Media agency: OMD
Illustrators Brian Coldrick (‘East & West’)
Johan Kleinjan (‘Adam & Eve’)
Rhonald Blommestijn (‘Art & Science’)
The Stone Twins (‘Up & Down’)
No comments:
Post a Comment