Real cement and concrete was used to construct the food items to demonstrate how Eno relieves you from the heaviest of food.
Agency: Memac Ogilvy, Dubai
Executive Creative Director: Till Hohmann
Creative Director: Dalbir Singh
Art Director: Dalbir Singh
Art Director: Rafael Rizuto
Copywriter: Till Hohmann
Photographer: Jimmy Fok
Prop Maker: Jay Hammond
Brand: GlaxoSmithKline - Eno
Client: Koushik Gupta - Group Marketing Manager
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