Friday, January 2, 2009

ALS Association (Lou Gehrig's Disease): Laces


"LOU GEHRIG HIT 493 HOME RUNS AND BATTED .340 IN 2,130 CONSECUTIVE GAMES.
BUT IN HIS FINAL YEARS HE WAS UNABLE TO TIE HIS OWN SHOES."
Help find a cure for Lou Gehrig's Disease (ALS). To donate call 800-672-8857.

Advertising Agency: BBDO New York, USA
Agency website: http://bbdo.com
Creative Directors: Frank Anselmo, Jayson Atienza
Art Directors: Jeseok Yi, Jayson Atienza, Frank Anselmo
Copywriters: Frank Anselmo, Jayson Atienza, Jeseok Yi
Chief Creative Officers: David Lubars, Bill Bruce

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