The Rainforest Massacre

Advertised brand: WWF
Advert title: The Rainforest Massacre
Headline and copy text:
250 000 hectares of rainforest are mown down every week.
Preserve forests by only buying wood that carries the FSC label.

Advertising Agency: Publicis Conseil, France
Creative Director: Olivier Altmann
Art Director: Reza Behnam
Copywriter: Reza Behnam
Photographer: Vincent Dixon
Retouching: Studio Kilato
Art buyer: Flore Silberfeld
Account Supervisor: Sandrine Bissoulet