AKQA: Happy Christmas (Jingle Bells)

AKQA has put an inventive twist on the well-known festive tune 'Jingle Bells' with the aid of 49 microwaves. In a meticulously crafted piece, the digital agency programmed a stack of the kitchen appliances to play the jingle. Directed by Jonty Toosey and produced by Bikini and AKQA.Film, the piece took almost a week of planning and a whole day to capture.

Agency: AKQA
Executive Creative Director: James Hilton
Creative Director: Colin Byrne/James Capp
Agency Producer: Mays Al-Ali

Produced by Bikini and AKQA.FILM
Director: Jonty Toosey
DOP: Bruce Jackson
Producer: Phil Barnes
Art Dept: David Rosen
Executive Producer : Kate Elson

Edit by Cut And Run
Editor: Ben Campbell

Sound design by Adelphoi
Sound designer: Shervin Shaeri
Producer: Sean Atherton

Post Production/TK by Rushes
Producer: Carl Grinter

Cameras supplied by Take2
Lighting supplied by Aim Image & Arri Focus
Filmed at Pinewood Studios, London