Advertising agency: FHV BBDO (Amsterdam, Netherlands)
Agency website: www.fhv.bbdo.nl
Campaign target: Pink Ribbon advises women to no longer perform monthly breast self-examinations.
Mercedes-Benz supports Pink Ribbon and placed a 1/1 advertisement in the magazine.
The theme of this year’s advertisement is ‘self-examination is good, but examination by experts is better’.
Just like last year’s placement, this advertisement focuses on the correlation between breast cancer research and the research that Mercedes continually conducts to make its cars safer for people.
Art Director: Joris van Elk
Copywriter: Mark Muller
Account: Bas Verdoorn
Client: Peter Zijlstra
Photography: Jaap Vliegenthart
Retouch: Souverein
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