“Get a world view” is the headline for a new U.S. ad campaign launched by The Economist, and it has been expressed in a variety of executions that capture the intelligence and substantive content of the magazine and its readers. “Newton’s Cradle” uses a well-known executive desk toy to demonstrate how events in one part of the world are felt across the globe.
Brand: The Economist
Agency: BBDO New York
Executive Creative Director: David Lubars, Bill Bruce
Art Director: Kara Goodrich
Copywriter: James Clunie
Country: United States of America
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