The concept: show just how much of life you could be living ridiculously in traffic, if you don't use SUNA GPS traffic updates. These outdoor ads were deliberately placed in high traffic centres.
Product: Suna GPS Traffic Updates
Agency: Clemenger BBDO, Melbourne
Photographer: Mat Baker
Retoucher: Carl Baker
Executive Creative Director: James McGrath
Creative Director: Damien Royce
Creative: Tom Martin, Julian Schreiber
Account Service: Ruth Leigh
Planner: Tim Beveridge
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