The New Beetle: A Timeless Classic.
Advertising Agency: DMG, China
Chief Creative Officer: Dan Mintz
Creative Director: Xu Weibing
Creative: Martin Barnes
Art Directors: Ni Yuanyuan, Alan Guo
Copywriter: Leo Dong,
Illustrators: Caroline Beckert, Liu Xinyu, Jiang Jiajia
Photography: Sheng Yan Dong Tian Zao Xing Studio
Brand Director: Nyoke Ching
Account Directors: Sebastian Zirnbauer, Eva Zou
Account Executive: Zhang Bo, Tommy Li
Media Director: Apple Chen
Media Planner: Jasmine Zhang
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