Maximum absorption. Advertising Agency: GITAM BBDO, Tel Aviv, Israel Creative Director: Guy Bar Creative Supervisor: Danny Yaakobovic Art Director: Igal Ezra Copywriter: Matan Orian Photographer: Yoram Ashaim
When it comes to staying fresh and innovative, Lima is very particular, a self-proclaimed “non-purist”, he gets a kick out of going against the grain and doing the “wrong thing”. Caesar strives to create imagery that has never existed, that makes you think, that is unusual and at times, even surreal. However rebellious his methods may be, Caesar has become one of the most successful commercial photographers in the last few years.
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