As the world joins together for the Beijing 2008 Olympic Games this summer, Coca-Cola has invited artists from around the globe to jointly depict what this monumental occasion means to them.
Within the span of eight weeks, eight exclusive tracks and eight exclusive bottle designs will be released under Coca Cola’s new we8 project.
The extraordinary alliance of visual and music artists from different lands started with eight blank canvasses of aluminum contour bottles and eight corresponding themes, reflecting the possibilities for happiness and connection from both the Coke Side of Life platform and the upcoming global gathering in Beijing.
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