The task was to fight a misconception that WWF only protects pandas.
Saving pandas is not our only mission.
The combined efforts of WWF and our partners have sparked the recovery of the Tibetan Antelope Population.
Take a closer look at what we do and where you can make a difference. www.wwfchina.
Advertiser: WWF (World Wide Found)
Agency: BBH China
Creative Director: Johnny Tan
Head of Copy: Leo Zhang
Senior Art Director: Yinbo Ma
Senior Copywriter: Carol Ong and Leo Zhang
Agency Producer: Ken Wang
Illustrator: Alt Design
Market: China
Accounts Director: Jasmine Huang
Accounts Manager: Joyce Hong
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