To communicate that the X300 is the thinnest lightest ThinkPad ever.
TITLE: Slip
AGENCY: Ogilvy & Mather
CLIENT/PRODUCT: ThinkPad X300
EXECUTIVE CREATIVE DIRECTOR: Rod Vallis
CREATIVE DIRECTOR: Gautam Dev, KT Arun, Bhikram Ghosh
ART DIRECTOR: V Jeyananth
COPYWRITER: Melvin Jacob John
PHOTOGRAPHER: Senthil
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