Monday, February 25, 2008

Levi’s Copper Jeans



BBH Singapore has created two print executions for Levi's. They were first shot using real models by one of Australia’s top photographers, Andreas Smetana - after which their forms were used to create the life-like copper sculptures. The sculptures were created by the renowned award-winning CG artist Meats Meier, whose film credits include Hollywood blockbusters Sky Captain and the World of Tomorrow and Hellboy.

Product : Levi’s Copper Jeans
Agency : BBH Singapore
Country : Singapore
Executive Creative Director : steve elrick
Creative Director: Todd Waldron
Art Director: Paul Downs
Copywriter: Beth Ryan
Other Credits : Agency producer: Michelle Tan & Krystie Koh
Account planner: Gwen Raillard
Account Management: Frances Great & Eugenie Yeo
Photographer: Andreas Smetana
CG artist: Meats Meier

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