The campaign was inspired by the Tokyo cityscape, which is visually stunning and energetic – perfect for Ontisuka Tiger. StrawberryFrog was looking for an idea rather than an individual ad campaign, something that would draw people in and excite them across all media touchpoints. The sculpture has inspired numerous executions from classic print and outdoor, to viral film and retail – and even drove the design of new product.
Client: Onitsuka Tiger
Agency: StrawberryFrog, Amsterdam
Production Company: Blunt Group
Model Designer: Freedom Of Creation
Executive Creative Director: Richard Gorodecky
Creative Director: Andrew Watson
Art Director: Andrew Watson
Agency Planner: Simon Neate-Stidson
Agency Producer: Man Yong Toh
Media Agency: Onitsuka Tiger Internal
Post-production: Magic Group
Photographer: Satoshi Minakawa
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