Monday, January 7, 2008

iDead



NSW Police Campaign - Watch for cars when wearing headphones!

A print campaign by NSW Police in Australia to raise awareness of the number of teenagers dying as a result of listening to iPods while they cross the road is beginning to reach epidemic proportions. Who knew!
Agency : DDB Sydney
Country : Australia
Photographer: Mat Baker
Retoucher: Dennis Monk
Executive Creative Director: Matt Eastwood
Art Director: Adam Rose
Copywriter: Ben O'Brien

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