Sunday, January 20, 2008
MACHEADS is a documentary about fanaticism and unconditional devotion to a corporate brand. The film takes us through the history of the Macintosh community and how it lead the Apple revolution.
MACHEADS explores the human side of Apple, telling the inside story of a loyal community and its struggle to spread the Macintosh gospel. Now that Apple is world known success, is it losing its faith as a community and becoming just a... brand?
MACHEADS features interview with Mac addicts including Raines Cohen cofounder of one of the the first Macintosh user groups, Guy Kawasaki Apple Chief Evangelist and his joint battle with Macheads to save the company in the mid 1990s, Bruce Damer and Galen Brandt owners of Digibarn a 19th century computer museum featuring the history of Apple, the colorful Shawn King, host of Your Mac Life, an internet broadcast with over 200,000 listeners, Adam Engst one of the first publishers of Apple newsletter and the only man in the community with his own action figure, and many others that together with the archives of legendary Computer Chronicles weave this captivating story.