Saturday, September 29, 2007

"Reconstructed"


"Reconstructed" is the new Fall/Winter 07 print campaign for Levi's Copper Jeans. The vintage x-ray treatment is a nod to Levi's 154 year heritage, as well helping to showcase Copper's product features in an interesting, new light.

Credits:
Advertising Agency: Bartle Bogle Hegarty Asia-Pacific, Singapore
Creative Director: Todd Waldron
Art Director: Hoon Pin Kek
Copywriter: Douglas Hamilton
Editor: Dave Phung
Photographer: Simon Harsent

1 comment:

  1. Fala Bródi! Me diga uma coisa, os pinos são de verdade? Um barato adorei! Beijos
    Beth Anjo

    ReplyDelete