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Creative Director: Mario Campello
Additional credits: Studio46
Published: May 2010

Alzheimer's society: She loves me...

She loves me, She loves me not Alzheimer's society

Advertising School: University Of Gloucestershire, Gloucestershire, England
Creative Director: Frank Holmes
Art Director: Tom Ford
Copywriter: Daniel Bennett
Illustrator: Tom Ford, Daniel Bennett
Photographer: Richard Ashton
Additional credits: Max Hurford

Metro Newspaper: Beach

The Metro news has such a serious commitment to the environment that they decided to put it on paper.
Metro is the greenest newspaper's in country. Ecological used ink made with raw materials bioderivadas and is printed on paper certified with the FSC label, a guaranteed of responsible forest management.

Advertising Agency: Lua Branca, Sao Paulo, Brazil
Creative Director: Rodrigo Gonzalez
Head of Art: Caio Grafietti
Art Directors: Leandro Sanches, Caio Grafietti
Copywriters: Marcelo Marcondes, Marcelo Diniz
Photography: Alexandre Rielo
Published: June 2010

Pacific Blue Cross Health Insurance

If you fell, you'd have about 2.5 seconds to apply for health insurance.
Once you're hurt, it's too late.

Advertising Agency: DDB Canada
Creative Directors: Dean Lee, Cosmo Campbell
Account Manager: Scott Barr
Photographer: Philip Jarmain
Print Producer: Amanda Dring
Copywriter: Kevin Rathgeber
Art Director: Chris Moore

Telefonica movil

If you want to know what you will be in your next life, drive while talking on your cell phone.

Advertising Agency: Publicis Peru
Creative Director General: Cesar de Maria
Creative Director: Marco Llontop
Art Director: Alberto Matsumoto
Copywriter: Marco Llontop
Illustrator: Alberto Matsumoto, Plan B
Photographer: Juan Carlos Salinas

Samsung Bluetooth New Viral

Samsung Bluetooth Viral
Creative: Cheil Worldwide
Production: Cheil Worldwide
Seeding: The Viral Factory

Huggies Diapers: I poo in blue

Advertising Agency: JWT, New York, USA
Chief Creative Officers: Ty Montague, Harvey Marco
Executive Creative Director: Walt Connelly
Creative Director: Richie Glickman
Art Director: Grant Mason
Copywriter: Richie Glickman
Copywriter: Kevin Mulroy
Planning Director: Lauren Turner
Planner: Libby Schaub
Director of Integrated Production: Clair Grupp
JWT Director of Production: Matthew Anderson
Producer: Kristen Barnard
Director of Operations: Jean Dabrowski
Project Manager: Lani De Rose

Kiss FM: Songs

Uau, I didn't know flowers were born on the asfalt.
You have already listened to a lot of bullshit in your life.
Don't you think it's time to listen to good stuff?
Woman in Rock by Kiss FM.
The first program of rock only for women.

Advertising Agency: Lua Branca, Sao Paulo, Brazil
Creative Director: Rodrigo Gonzalez
Head of Art / Art Director: Caio Grafietti
Copywriter: Marcelo Diniz
Photography: CG

Speed Stick: Christ

Advertising School: Universidade Presbiteriana Mackenzie, Brazil
Art Director: Rubens Mendes

Felis Awards

Competition for those who never sleep at night for creativity in media.

Advertising Agency: OYKU/Dialogue International, Istanbul, Turkey
Creative Director: Ozer Ozbey
Art Director: Cavit Isici
Copywriter: Ahmet Okan
Illustrator: Erkan Kocaoglu
Photographer: CREAMTR / Bogac&Semih
Published: July 2010

LEVI 'S: We are all workers

LEVI 'S: Everybody's work is equally important

CLIENT: Levi Strauss & Co.
PROJECT NAME: Levi's Work Wear Campaign
BRIEF: Levi’s has always been about rolling up your sleeves, cinching your jeans and
getting to work – always with the promise and potential of what tomorrow could bring. True to these roots, Levi’s is launching a new line of products (Men's Work Wear)
inspired by America’s approach to work, from the early years until now. This campaign set out to launch & drive sales of this new Men's Work Wear collection.
FORMAT Print & OOH
CLIENT CONTACT Doug Sweeny
LAUNCH DATE 07/2010
DURATION OF CAMPAIGN 6 months
W+K PORTLAND
Creative Director: Tyler Whisnand, Danielle Flagg, Don Shelford
Copywriter: Nathan Goldberg, Antony Goldstein
Art Director: Julia Blackburn, Mike Giepert
Typographer + Typeface: Steve Denekas
Studio Artists: Lis Moran, Steve Denekas, Christina Piluso, Ken Berg, Karen Koch
Account Team: Andrew Schafer, Tamera Geddes, Jessie Young
Project Manager: Jane Monaghan
Art Buyer: Natalie Flemming
Photographer: Melodie McDaniel
Executive Creative Directors: Mark FItzloff / Susan Hoffman
RE-TOUCHING AGENCY
Agency: Wieden+Kennedy
Re-toucher: Kyle Pero, Amy Corcoran


The commercial titled Everybody's work is equally important was done by Wieden + Kennedy Portland advertising agency for LEVI 'S (LEVI'S company) in USA. It was released in the June 2010. Business sector is Clothing & footwear.

Efferflu C: Tissue Box

Works in no time.
Efferflu C
Effervescent tablets

Advertising Agency: Singh&Sons, Cape Town, South Africa
Creative Directors: PJ Kensley, Roger Paulse
Art Directors: Marcel Witbooi, Lyndon Skibbe
Copywriter: Oskar Petty
Illustrator: Ian Anderson

Colun light: Bottle

Your kid, without sugar.
Colun light

Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Francisco Cavada
Art Director: Jorge Muñoz
Copywriter: Fabrizio Baracco
Agency Producer: Constanza Valdes
Account manager: Pablo Gacitua

Millow The Girl | Days Of Power

Artist: Millow The Girl
Photo: Caesar Lima
Make up: Veronica Hernandez
Leopard: Ivory
Realize Records

behind the scenes footage

TULIPAN CONDOMS: AUNTS

Title: AUNTS
Advertiser/Client: KOPELCO
Product/Service: TULIPAN CONDOMS
Entrant Company: Y&R BUENOS AIRES, ARGENTINA
Advertising Agency: Y&R BUENOS AIRES, ARGENTINA
Chief Creative Officer: Martin Mercado
Executive Creative Director: Martin Mercado
Creative Director: Hernan Damilano
Copywriter: Federico Aubone
Art Director: Carolina Aguilar
Photographer: Matias Posti


The commercial titled AUNTS was done by Y&R BUENOS AIRES advertising agency for TULIPAN CONDOMS (KOPELCO company) in Argentina. It was released in the June 2010. Business sector is Toiletries & pharmaceuticals.

Stupid Cupid: Belt

Quite effective in luring the hunk. Equally so in tying him to the bedpost.

Advertising Agency: The Hive, India
Art Director: Natwar Singh
Copywriter: Pranjal Bordoloi

GATORADE: DROPS OF SWEAT

Title: DROPS OF SWEAT 1
Advertiser/Client: PEPSICO
Product/Service: GATORADE
Entrant Company: ALMAPBBDO São Paulo, BRAZIL
Advertising Agency: ALMAPBBDO São Paulo, BRAZIL
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Copywriter: Marco Giannelli (Pernil)
Advertiser's Supervisor: Gustavo Siemsen
Planner: Cintia Gonçalves/Valter Bombonato
Art Director: Andre Gola
Photographer: Hugo Treu
Typographer: Jose Roberto Bezerra


The commercial titled DROPS OF SWEAT 1 was done by ALMAPBBDO advertising agency for GATORADE (PEPSICO company) in Brazil. It was released in the June 2010. Business sector is Non-alcoholic drinks.

MASTERDOG LIGHT DOG FOOD: POOL

Title: POOL
Advertiser/Client: NUTRIPRO
Product/Service: MASTERDOG LIGHT DOG FOOD
Entrant Company: PROLAM Y&R Santiago, CHILE
Advertising Agency: PROLAM Y&R Santiago, CHILE
Executive Creative Director: Tony Sarroca
Creative Director: Alvaro Becker
Copywriter: Tomás Cisternas
Advertiser's Supervisor: Patricia Muñoz
Planner: Carmen Montes
Account Manager: Pancho Cardemil
Art Buyer: Constanza Valdés
Art Director: Andrés Echeverría/Cristián Costa/Nicolás Escalona
Illustrator: Ricardo Salamanca
Photographer: Patricio Pescetto
Typographer: Andrés Echeverría/Cristián Costa/Nicolás Escalona


The commercial titled POOL was done by Prolam Y&R advertising agency for MASTERDOG LIGHT DOG FOOD (NUTRIPRO company) in Chile. It was released in the June 2010. Business sector is Household maintenance & pet products.

ALUKIM FOIL: FISH

Type of Entry: Newspaper and Magazine
Type of Entry: Product & Service
Category: Household: Other
Title: FISH
Advertiser/Client: KIMBERLY-CLARK
Product/Service: ALUKIM FOIL
Entrant Company: JWT MEXICO, MEXICO
Advertising Agency: JWT MEXICO, MEXICO
Chief Creative Officer: Manuel Techera
Executive Creative Director: Esteban Sacco/Enrique Codesido
Creative Director: Federico Macko
Copywriter: Federico Macko
Art Director: Esteban Sacco
Photographer: David Franco
Other Credits: Silvia Gomez/Damiana Marin/Abraham Navarrete


The commercial titled FISH was done by JWT Mexico advertising agency for ALUKIM FOIL (KIMBERLY CLARK company) in Mexico. It was released in the June 2010. Business sector is Household maintenance & pet products.

No More Grizzlies: Website

Problem: A recent study revealed that fewer than 700 grizzlies remain in the province of Alberta, down from an already low 1000 in 2002. Many Albertans don’t know that the grizzly population is being threatened; nor do they know habitat disturbance is the main cause (as opposed to hunting).

Solution: To raise public awareness of the threat facing the grizzly population, we created a fake organization called No More Grizzlies which demanded the elimination of grizzlies – advertised through posters, newspaper, radio, and a mock public rally, all directing people to visit the website – as a way of revealing and educating that if it’s not okay for an extremist group to endanger grizzlies, it shouldn’t be okay for Alberta to do it.

Results: The absurdity of the “destroy grizzlies” message from the advertising caught public and media attention immediately. The campaign got national media attention online and in newspapers, and was featured on a TV news report – amounting to wide spread unpaid media. Donations also increase approximately 240% over the same period of time last year.
Media: Online
Country: Canada
Ad-Agency: Calder Bateman, Canada
Ad Info: TITLE: NoMoreGrizzlies.com
AGENCY: Calder Bateman
CLIENT/PRODUCT: Alberta Wilderness Association
CREATIVE DIRECTOR: Kevin Barclay
ART DIRECTOR: Nicola Pringle
COPYWRITER: Pierre Chan
ILLUSTRATOR: Nicola Pringle
FLASH DEVELOPER: Kobayashi

Havaianas Sandals: Shoe

Live life unlaced.
Havaianas. A Brazilian original since 1962.

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Art Directors: Marcello Serpa, Luiz Sanches, Julio Andery
Copywriter: Sophie Schoenburg
Advertiser's Supervisor: Carla Schmitzberger
Planners: Cintia Gonçalves, Sabrina Guzzon, Amanda Thomaz
Typographer: Jose Roberto Bezerra