Renault F1: Red is Dead, Lipstick

In 2011, for the second year in a row, the Red Bull Racing team, equipped with a Renault engine, won the F1 Constructors’ World Championship. In honour of this double win and the achievements of Renault engines in F1, the brand and its agency Publicis Conseil have decided to launch a new campaign. The concept “Red is dead” is a friendly gibe directed at Ferrari and its emblematic colour. By using objects that are traditionally red, Renault is reminding everyone that it is also one of the leading brands in Formula 1. Advertising Agency: Publicis Conseil, France Chief Creative Officer / Creative Director: Olivier Altmann Copywriter: Mathieu Degryse Art Director: Yves-Eric Deboey Photographer: David Gill Account managers: Edouard Pacreau, Eric Hazout, Thibault Repelin, Adeline Blanc Strategic planning: Helene Duvoux-Mauguet Art buyers: Jean Luc Chirio/Gael Cheval/Soone Riboud / Elysian Fields Advertiser's supervisor: Stephen Norman, Bruno Travade, Dominique Musset, Andreea Culcea, Belen d'Alexis