Friday, October 10, 2008
MDI releases the concept car AirPOD
MDI, the company created by the French engineer Guy Nègre, has released today a new vehicle to be "powered by compressed air", the AirPOD, a name that tries to associate the car with one of our days icon, the iPod, from Apple. As well as the MP3 device, MDI's AirPOD is compact and has an original design. We just can't say it is exactly elegant or beautiful, especially considering it should be a car.
Besides the compressed air engine, the AirPOD has another unusual feature: a joystick instead of a steering wheel. All controls, as the ones in Venturi Volage, are "by wire", with no mechanical connection among components.
Considering it is a 2.07 m long, 1.60 m wide and 1.74 m tall covered car (it looks like a trike, but it has two hidden wheels in the front end) with room for four people (three adults and one child), it had to save space for its passengers. Direction is given by different speeds in each of the rear wheels, another similarity with Volage.
Very light (only 220 kg for the passenger version), it can have its 175 l air tank recharged in a mere 1.5 minute (at 350 bar!) and is able to run up to 220 km, with a top speed of 70 km/h for people with a driving license.
In France, there are vehicles that can be driven by children and people with no driving licenses in regular city traffic. For these people, AirPOD's top speed is limited to 45 km/h.
Seth Godin: Looking for a reason to hide
I've seen it before and I'm sure I'll see it again.
Whenever a business cycle starts to falter, the media start wringing their hands. Then big businesses do, freelancers, entrepreneurs and soon everyone is keening.
People and organizations that have no real financial stress start to pull back, "because it's prudent." Now is not the time, they say. They cut budgets and put off investments. It's almost as if everyone is just waiting for an excuse to do less.
In fact, they are.
Growth is frightening for a lot of people. It brings change and the opportunity for public failure. So if the astrological signs aren't right or the water is too cold or we've got a twinge in our elbow, we find an excuse. We decide to do it later, or not at all.
What a shame. What a waste.
Inc. magazine reports that a huge percentage of companies in this year's Inc. 500 were founded within months of 9/11. Talk about uncertain times.
But uncertain times, frozen liquidity, political change and poor astrological forecasts (not to mention chicken entrails) all lead to less competition, more available talent and a do-or-die attitude that causes real change to happen.
If I wasn't already running my own business, today is the day I'd start one.
Seth Godin
Seth Godin is a legend amongst internet marketers. He is famous for writing several popular books relating to search engines and internet marketing. Seth Godin began his rise to fame with the creation of Yoyodyne, one of the first online marketing companies. In 1998 Seth sold his company to Yahoo and then became the Vice President of Permission Marketing at Yahoo.
KayaKing Jumbo peanuts: Choking
Advertiser: Orang Tua Group
Product: Kayaking Jumbo
Agency: Ogilvy & Mather Indonesia
Photographer: Heru Suryoko, Leonardus Bramantya
Retoucher: Heru Suryoko
Designer: Aldo Khalid
Creative Director: Glenn Alexander
Art Director: Alfa Aphrodita, Yogi Wiweka
Copywriter: Glenn Alexander
Country: Indonesia
Kiwi Shoe Polish: Dream
Stop the Traffik: Fondue
Air France: Corset
Advertising Agency: BETC Euro RSCG, Paris, France
Photographer: Camilla Akrans
Executive Creative Director: Remi Babinet
Creative Director: Florence Bellisson
Art Director: Florence Bellisson
Assistant Art Director: Cyril Arandel
Copywriter: Valérie Chidlovsky
Agency Producer: Fabrice Brovelli
Art Buyer: Isabelle Mocq
Photographic Production: Ed Brachfield, Rita
Propmark magazine: Robot
Propaganda & Marketing literally translates to Advertising & Marketing
Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Wilson Mateos, Márcio Ribas
Art Director: Max Geraldo
Copywriter: Silvio Amorim
Illustrator: Roberto Jun
Photographer: Gustavo Lacerda
Digital Retouch: Daniel Leão, Alê Perez
Thursday, October 9, 2008
Honda Fit: Cavernous
Honda Fit: Gas hogs
York Region Transit: Bank account
Driving costs more than you think. Take the bus.
Advertising Agency: Rao Barrett and Welsh, Toronto, Canada
Photographer: Garth Grosjean
Retoucher: Doug Shimizu
Designer: Deb Cochrane, Patrick Stolk-Ramaker
Executive Creative Directors: Gavin Barrett, Mike Welsh
Creative Director / Art Director: Mike Welsh
Creative Director / Copywriter: Gavin Barrett
Wednesday, October 8, 2008
bazuca.com: Cars
Acea - water public utility: Instruments
Advertised brand: Acea - water public utility (Italy)
Advert title: Water instruments
Headline and copy text: Get the right rhythm for your water bills.
Advertising Agency: Publicis Rome
Creative Director: Patrizio Marini
Art Director: Patrizio Marini
Copywriter: Francesco Martini
Photographer: Marco Craig
Sol Meliá Hotels and Resorts: Passion
Advertising & Marketing magazine: Et
Client/Product: Editora Referencia / Magazine Propaganda & Marketing
Title: ET
Advertising Agency (Name, City, Country): Neogama/BBH, São Paulo, Brazil
Agency website: http://www.neogamabbh.com.br
Executive Creative Director: Alexandre Gama
Creative Directors: Wilson Mateos, Márcio Ribas
Art Director: Max Geraldo
Copywriter: Silvio Amorim
Illustrator: Roberto Jun
Photographer: Gustavo Lacerda
Digital Retouch: Daniel Leão, Alê Perez
Tuesday, October 7, 2008
Kleenex Mansize: Elephant
Advertiser: Kleenex
Product: Kleenex Mansize Tissues in a new compact box.
Agency: JWT London
Executive Creative Director: Russell Ramsey
Creative Director: Dominick Lynch-Robinson
Art Director: Roydon Turner
Copywriter: Jamie Thompson
Agency Producer: Eira Ellis
Producer: Richard Martin
Assistant Producer: Carley Reynolds/Chloe Williams
Director: Jon Hollis
Production Company: Nice Shirt Films
Sound: Zoo/Halo Post (Toby Griffin/John Rogerson)
Obama Print
Graphic design and fine artist Cody Hudson is the latest artist to partner with Upper Playground to produce a Barack Obama print. There are 200 limited-edition 18" x 24" prints, all are signed and numbered by the artist, and available exclusively online. Please note: prints will not ship until November 3, 2008.
All proceeds from the sales of the poster will go directly to creating more campaign t-shirts, posters, and stickers by other artists in support of Obama's bid for President.
Cody Hudson’s Barack Obama poster is part of an ongoing series from Upper Playground of artist collaborations in support of Barack Obama's presidential campaign. Upper Playground has endorsed Obama's campaign by creating posters featuring artwork from Justin Bua, David Choe, Grotesk, The Date Farmers, Munk One, Ron English, Alex Pardee, Morning Breath, Mac, Sam Flores, Burlesque Design and Mear One, in addition to printing T-shirts with Shepard Fairey's Obama graphics to help support the campaign.
Grab your Cody Hudson Hope poster online here.
FAVV / Federal Food Agency: Soap
Ararat Photo Contest: Glass
Vedacit Impermeabilizers: Guy
Monday, October 6, 2008
Pantene: Brunette
Tiger Beer: Acupuncture
Garmastan: Torn Nipple
It's a print ad for maternity magazine. The double splead portrays a breastfeeding woman and her baby. Two pages are glued together. One you tear them off of each other, the baby's mouth tears off the nipple, thus demostrating how painful breastfeeding can be, unless you can use Garmastan lotion.
Product: Garmastan
Agency: MILK (Vilnius) Lithuania
Volkswagen: Feels like the 90's
Sunday, October 5, 2008
Meriadeck
The Rainforest Massacre
Advertised brand: WWF
Advert title: The Rainforest Massacre
Headline and copy text:
250 000 hectares of rainforest are mown down every week.
Preserve forests by only buying wood that carries the FSC label.
Advertising Agency: Publicis Conseil, France
Creative Director: Olivier Altmann
Art Director: Reza Behnam
Copywriter: Reza Behnam
Photographer: Vincent Dixon
Retouching: Studio Kilato
Art buyer: Flore Silberfeld
Account Supervisor: Sandrine Bissoulet
Martini: Earth
Use a condom: Stockholm celebrates sex
Harvey Nichols: Reborn 2
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