Labfiles

This twomonthly magazine is available via addictlab.com and pdf-downloadable. It features labmembers from different disciplines, news from Labambassadors and the creative cities they represent, and follow-ups on ongoing projects in the lab.
With this publication, Addictlab makes a firm statement: the lab uses print, online platforms, facebook, twitter and IRL events and exhibitions aswell as brainstorming sessions to discover and promote creative talent from all over the world and generate innovative ideas. Addictlab.com currently has visitors from 140 countries.
Labfiles

Decathlon: Operation trecking

Escape. Operation trekking : April 30 - May 17

Advertising Agency: Young & Rubicam, Paris, France
Creative Director: Les six
Art Director / Copywriter: Guillaume Auboyneau
Photographer: Romain Laurent
Art Buyer: Sylvie Reveillard
Retouching: Pierrick, Sparklink

Mini: Rain + Ice

Coming Soon. The New Mini Cabrio. Always Open.

Advertising Agency: Plantage, Berlin, Germany
Creative Directors: Jason Schragger, Karl Dunn, Sandra Schilling
Art Directors: Janine Jales, Johannes Jost, Thorsten Berger
Copywriters: Martin Beswick, Benjamin Schwarz, Ralf Reinsberg
Photographer: Matt Hoyle

Liquid gear

Andrey Razumovsky | FFFFOUND!

Germe: Guy

Advertising Agency: Complot, Montevideo, Uruguay
Creative Director: Sebastián Blanco
Art Director: Diego Fernández
Copywriter: Julio Matos
Photographer: LOVE
Published: April 2009

Heineken: Colosseum

Advertising Agency: JWT, Milan, Italy
Executive Creative Director: Pietro Maestri
Creative Director: Bruno Bertelli
Art Director: Chiara Carsaniga
Copywriter: Danilo Fragale
Illustrator/3D: StudioRos

National Express East Coast Mainline: Kew

Advertising Agency: Dentsu, London, UK
Creative Director: Andy Lockley
Art Director: Andy Preston
Copywriter: Joe Williams
Designer: Camille Bozzini
Photographer: Jonothan Minster

AXS Bolivia: Match

With this speed you will not want to miss a second.

Advertising Agency: Nexus BBDO, La Paz, Bolivia
Creative Director: Marco A. Jara Nielsen
Art Directors: Orlando Antezana C., Oscar Olivarez M.
Copywriter: Edson Montaño O.
Photographer: Luis Fernandez

LOUIS VUITTON

Some journeys change mankind forever (Astronauts)
To mark the 40th anniversary of Apollo 11s landing on the moon, Louis Vuitton is taking viewers on a Journey Beyond.
Its a journey unlike any other.

Lumix T25: Telescopic arm

Advertised brand: Panasonic
Advert title(s): Telescopic arm
Translation of headline to English: New Lumix T25 Panasonic with 16.9X megazoom.
Advertising Agency (Name, City, Country): Fischer América, São Paulo, Brasil
Agency website: http://www.fischeramerica.com.br
Creative Director: Flavio Casarotti, Pedro Cappeletti
Art Director: Kleyton Mourão, Pedro Cappeletti
Copywriter: Pedro Guerra
Photographer: Lucio Cunha

Caloi Bikes: Holiday

Driving one hour a day, in 10 years, one person will stay the equivalent of 51 extended holidays inside a car.
Ever since Caloi was founded, thousands of Brazilians dream, have fun and live unforgettable moments on top of two wheels. Pedaling is good for the heart and for the soul. And with all these 110 years in mind is how we celebrate our anniversary.

Advertising Agency: FabraQuinteiro, São Paulo, Brazil
Creative Director: Paschoal Fabra Neto
Art Director: Bruno Cirello
Copywriters: Ricardo Frezza, Hildebrando Neto
Illustrator: Mauricio Pierro

Chevrolet: Train + Bed

A designated driver outsmarts Death.

Advertising Agency : Mccann Erickson, Quito, Ecuador
Creative Director: Diego Perdomo
Art Director: Juan Manuel Larco
Copywriter: Mario Freire
Illustrator: BluMedia

Morumbi Shopping Fashion Mall: Street

Advertising Agency: Leo Burnett Brazil
Art Director: Renato Butori
Copywriter: M‡rio Cintra
Photographer: Miro

Harley-Davidson soundtrack. When you speed up you’ll start listening to it.

TITLE: Harley-Davidson soundtrack.
When you speed up you’ll start listening to it.
AGENCY: MatosGrey
CLIENT/PRODUCT: Harley-Davidson
EXECUTIVE CREATIVE DIRECTOR: Silvio Matos
CREATIVE DIRECTOR: Silvio Matos, Leandro Castilho, Guy Costa
ART DIRECTOR: André Paiva
COPYWRITER: Fernando Silva
ILLUSTRATOR: André Paiva

WitteMolen

Turn Biride into men's best friend.

Client: WITTE MOLEN
Agency: DDB&Co., Istanbul
Creative Director: Karpat Polat
Copywriter: Karpat Polat
Art Director: Leandro Camara
Illustrator: Selim Sahin
Typographer: Mehmet Hasılcıoğulları
Advertiser’s Supervisor: Göktuğ Beşer
Account Supervisor: Ela Gökkan

Fortis Bank: plastic surgery loans

You get the credit, another one pays for it.

Advertising Agency: Gram İstanbul, İstanbul, Turkey
Creative Directors: Nurcan Yıldız, Tarık Akın
Art Director: Neslihan Gökçe
Copywriter: Feyza Küçükaltıntaş
Photographer: Murat Süyür

Willie Von Recklinghauser

Willie Von Recklinghauser
True "arts and craft" photography, highly considered, meticulously prepared, carefully composed and beautiful lit moments of metalic magic on location.
Daimler Chrysler AG A-Class
Agency: Springer & Jacoby-London
Art Director: KAi Gruetzmacher
Location: USA
www.willievonrecklinghausen.de

Energizer: Hole

Tagline: Keep going.

Advertising Agency: TBWA\Toronto, Canada
Creative Director: Joe Amaral
Art Director: Pete Ross
Copywriter: Allan Topol
Photographer: Adam Rankin

Gold's Gym: Elevator

Tagline: Being overweight makes it harder. Get in shape.

Advertising Agency: PragmaDDB
Creative Directors: Ricardo Chadwick, Alvaro Naddeo, Emilio Diaz
Art Director: Alvaro Naddeo
Copywriters: Aldo Silva, Carlos Fernandez
Photographers: Ricardo Montoya, Alex Freundt

KFC Zinger: Cracker

Advertising Agency: O&M Delhi, India
Creative Director: Basabjit Majumdar, Vikash Chemjong
Art Director: Debmalaya Mitra
Copywriter: Abhinav Tripathi
Illustrator: Pawan Tiwari

If Car Insurance: Black cats

Some days you'd wish you had a much better car insurance. There are days you realize that just about everything will go wrong. That's when you need a car insurance that covers more than ordinary. With If car insurance you can relax, knowing that you will get good help, quickly.

Advertising Agency: Kitchen/Leo Burnett, Oslo, Norway
Art Director: Torkel Bjørnstad Sveen
Copywriter: Espen Lie Andersen
Photographer: Petrus Olsson / Adamsky

Luxembourg Government: Human trading

If you pay a prostitute, you're financing human trading.

Advertising Agency: Mikado Publicis Luxembourg
Art Director: Patrick Bertrand
Copywriter: Matthieu Dusart
Photographer: Bernard Blistin
Published: March 2009

White Beauty

Client: Marzocchi
Photography: Caesar Lima
Art director: Neil Vilppu
Model: Jennifer England
Make up: Veronica Hernandez
Digital Imaging: Pixelpasta
CPD

Voltaren

SAATCHI & SAATCHI Amsterdam, The Netherlands`
Post production: Magic Group Amsterdam
Executive Creative Director: John Pallant, Roger Kennedy, Dereck Green, Jean-Francois Fournon
Creative Director: Magnus Olsson
Art Director: Alexandre Lagot
Copywriter: Rick Coolegem
Country: Netherlands

Skins: Football

Advertising Agency: The Furnace, Sydney, Australia
Executive Creative Director: Rob Martin Murphy
Head of Art: Paul Fenton
Art Director: Luke Duggan
Copywriter: Paul Bootlis
Retoucher: Electric Art

Disneyland Resort Paris: Bedroom

Get rid of your bad dreams.
Disneyland

Advertising Agency: BETC EURO RSCG, France
Agency Client Management: Valérie Frances-Dhotel, Antoine Zervudacki, Sofiane Ben Chaabane
Creative Director: Stéphane Xiberras, Jacques Jolly
Copywriter: Charles Lefort
Art Director: Viken Guzel
Art Buying: Marie Dathanat
Print Production: Frédérique Klore
Production: RITA Production
Photography: Joseph Ford

Europride 2009: There's a little gay in everyone

Advertising Agency: TBWA\Zürich, Zürich, Switzerland
Creative Director: Urs Schrepfer
Art Director: Adrian Egger
Copywriter: Tobias Bühlmann
Other additional credits:
Director: Richard Hickey
VFX: Andrew Daffy, House of Curves
Producer: Clare Spencer, Grasshopper Films