Saturday, December 25, 2010
Ferrarelle: Taste
The king’s cook and the water’s spell.
A long time ago, in a faraway land, there flowed a very special water which inspired wonder in those who drank it. One day the king's cook arrived on his travels around the world in search of a unique water. He tasted it and was enchanted. The delicate bubbles teased the tip of his tongue with their lively taste. "Who performed this miracle?", he asked in amazement. "Nature", answered the inhabitants of the land in unison. The cook thought the king should definitely try this wonder. But how? The cook remembered that the most precious things are all protected behind glass. Without wasting time, he put the water in a bottle to conserve all its properties, and quickly returned to court. He called the best glassblowers to make him the finest bottles; the only ones suitable for bottling his water and conserving its properties. The king was very impressed with the gift and made him the chief court cook. Today the spell of that unique water can still be cast. Just go to the finest restaurants and say the magical word written on the label: Ferrarelle.
The amazing thing is that it's a true story.
Advertising Agency: Euro RSCG, Milan, Italy
Creative Director: Dario Villa, Erick Loi
Art Director: Isabella Musacchia
Copywriter: Anna Triolo
Illustrator: Sergio Mora
Photographer: LSD
Friday, December 24, 2010
Against Violence
Agency: Talent (Brazil)
Client: Movimento das Vítimas da Violência pela Justiça e Paz
Creative Director: João Livi/ Leo Macias
Art director: Fábio Rodrigues
Copy: Guigo Oliva
Photography by John Ross
Toshiba Space Chair
Advertising Agency: Grey London, UK
Creatives: Andy Amadeo, Nils Leanord
Producer: James Covill
Production Company: Hungryman
Director: Andy Amadeo
DP: Harris
Producer: Matt Jones
Editing Company: The Whitehouse
Editor: Russell Ike & Ed Enayat
Post Production: The Mill
Producer: Chris Batten
Colourist: Seamus O’Kane
Lead 2D: Adam Grint
Flame Assist: Da
Kit: Baselight/Flame
Thursday, December 23, 2010
Armani / Samsung: Girl
Toyota Yaris RF: Big sound
Red Bull: Soccer
Wednesday, December 22, 2010
Sony Micro Vault Tiny 8 GB: Trojan horse
ING Integra Pension Fund: Tree
Your online account statement harms no real trees.
Advertising Agency: Y&R, Peru
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriter: Jorge Soto
Art Director: Charlie Valderrama
Agency Producer: Patricia de la Cuba
Photographer: Lucía Arana / Zul Studio, Lima
Retouch: Zeppelin, Lima
Account Executive: Renato Baracco
Planner: Eduardo Grisolle
Opinel: Pork molecules
The brief: we had to show that OPINEL knives are perfect to get a precised
cut for anything you cook. So we illustrated it by taking 3 often used
ingredient for recipies, chicken, pork and fish. By an extreme zoom in (an
atomical one), we could make people understand at a glance that Opinel is so
precised it can cut in between molecules.
Advertising Agency: Bleublancrouge, Montreal, Canada
Creative Director: Gaetan Namouric
Art Directors: Julien Conter, Cyril Drouot
Copywriter: Melanie Delisle
Illustrator: Odrey Veillette
Additional credits: Production House: Technicolor
Thermas Water Park: Belly
Aigle: Boots
Advertising Agency: BETC Euro RSCG, France
Account managers: Marielle Durandet, Emilie Roy, Guillaume Espinet
Creative Director: Rémi Babinet
Copywriter: Valérie Chidlovski
Art Director: Florence Bellisson
Assistant Art Directors: Cyril Arandel, Jane Girard
Producer: Florence Douaud
Art Buying: Corinne Blancheton
Photographer: Thiemo Sander
Producer: Rita
Model-maker: Gaël Langevin
Tuesday, December 21, 2010
Loto: Son
Itama: Playboat
Azonzotravel
Saving the planet from tourists since 2004.
Azonzotravel
Advertising Agency: Y&R, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Alessandro Stenco
Copywriter: Vicky Gitto
Photographers: Stefano Alessiani, Andrea Fumagalli, Marina Repetto, Davide Breghelli
Group Client Director: Francesca Baroni
Published: March 2010
Monday, December 20, 2010
Sony NEX 5: A little professional, Press
Sunday, December 19, 2010
Electric Art: Inflatable man
Newspaper: Exploitation
Gain a deeper perspective with the New Straight Times
Advertising Agency: McCann Erickson, Malaysia
Executive Creative Director: Szu-Hung Lee, Hwa
Creative Director: Jules Tan
Copywriters: Szu-Hung Lee, Primus Nair, Zaidee Zainal, Benjamin Ng
Art Directors: Jules Tan, Jerome Ooi
Agency Producer: Jimmy Ong, Bridget Hong
Photographer: Loh Lin Shan / iRom
Account manager: Alexis Young
Account Director: Andrew Pinto
The commercial titled Exploitation was done by Mccann-erickson Malaysia advertising agency for Newspaper (for New Straits Times) in Malaysia. It was released in the December 2010. Business sector is Publications & media.
Shlomi Nissim
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