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Lürzer’s Archive Special 200 Best Photogs

For 200 photographers, the economic crisis is likely to soon be over: after a two-year wait, the latest issue of Lürzer's Archive 200 Best Ad Photographers will be out very shortly (April 27). And publication of the title means new assignments for all of those who managed to land themselves a place in its pages. Yet the date is also one for creatives to look forward to, this new volume being the place to check for the best people to not only interpret but also to enhance your ideas.

For two years, the last clutch of 200 photographers were able to rest on their laurels. Now, however, the best ad photographers 2010/2011 have been chosen, this time from a total of 6,539 submissions. As on previous such occasions, we had an absolutely star-studded jury: Robin Dictenberg (Greenhouse Reps), Dave Dye (Dye Holloway Murray, London), John LaMacchia (Ogilvy New York), Bob Miller (Photographer UK/US), Hugues Pinguet (Euro RSCG Paris), Anne-Rose Schlutbohm (Former Editor, Profession Photographe), Anne Telford (Communication Arts), Yuij Tokuda (Canaria), Keiichi Uemura (Saatchi&Saatchi Fallon Tokyo), and - of course - our very own editor-in-chief, Michael Weinzettl.

The latest selections made by this illustrious jury will be presented in the new edition appearing on April 27st.

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Mexsana Feet Deodorant

Mexsana Feet Deodorant
Goodness only your feet can imagine.

Advertising Agency: Lowe-SSP3 Bogotá, Colombia
Executive Creative Director: José Miguel Sokoloff
Creative Directors: Alejandro Benavides, Alejandro Aponte
Art Director: Carlos Andrés Rodríguez
Copywriter: Carlos Camacho
Photographer: Darío Mora
Account manager: Pablo Arango

OTRIVIN NASAL SPRAY

Client: Novartis
Brand: Otrivin
Media: Print
Title: Let The Sea Help You Breathe
Description: A print campaign for Otrivin nasal decongestant.

Ad agencies: BBR Saatchi & Saatchi Tel Aviv and Saatchi & Saatchi
Switzerland
Chief creative officers: John Pallant, Roger Kennedy, Derek Green
Executive Creative Director: Yoram Levi
Creative directors: Nadav Pressman, Ad Noy
Art directors: Yuval Zuckerman, Udi Ovadia, Fiona Parkin
Copywriters: Idan Regev, Eliad Friedman
VP Planning: David Kosmin
Senior Planner: Guy Gordon
Planner: Carolyn Dateo
Account supervisors: Stéphanie Rupp, Kirsten Kollerie
Advertiser's Supervisor: Philippe Zell
Account Managers: Mélanie Foucher, Elena Ballestreros


The commercial titled See horse was done by SAATCHI & SAATCHI SWITZERLAND advertising agency for OTRIVIN NASAL SPRAY (NOVARTIS company) in Sweden. It was released in the May 2010. Business sector is Toiletries & pharmaceuticals.

Kawasaki

Change the terrain, keep the attitude.

Advertising Agency: Impact BBDO, Beirut, Lebanon
Executive Creative Director: Walid Kanaan
Senior Art Director: Hovsep Guerboyan
Copywriter: Yasmine Murad
Photographer: Roger Moukarzel Studios

Land Rover: Jaguar

Challenging speed from 0 to 90MPH / 10 sec.

Advertising Agency: Maksim Fulltime, Guayaquil, Ecuador
Chief Creative Officers: Jimmy landaburu, Chuck Vallarino
Executive Creative Directors: Jimmy Landaburu
Art Director: Jimmy Landaburu
Copywriter: Freddy Ordoñez
Production company: Shutterbug Singapore
Account manager: Ma. Isabel Amaya



The commercial titled Jaguar was done by Shutterbug advertising agency for Land Rover (for Land-Rover) in Ecuador. It was released in the July 2011. Business sector is Cars.

Absolut: Blank

It all starts with an absolut blank

Advertising Agency: TBWA\CHIAT\DAY, USA
Chief Creative Officer: Mark Figliulo
Creative Director / Copywriter: Sue Anderson
Associate Creative Director / Art Director: Hoj Jomehri
Dir. Art Production: Teresa Rad
Exec Producer: Robert Valdes
Sr. Producer: Darryl Hagans
Asst. Producer: Ellen Fitzgerald

Febreze: French Fries

Frees fabrics from bad odors.

Advertising Agency: Grey, Düsseldorf, Germany
Creative Director: Lindsay Cullen
Art Directors / Copywriter: Eric Straub, Ingo Klein, Florian Schneider
Photographer: Sabine Scheer

Monica Raymund

Monica Raymund
Actress from FOX's Lie To ME series

Monica was born and raised in St. Petersburg, Florida. She is a graduate of the acting program at The Juilliard School, where she won the coveted John Houseman Award for Commitment and Dedication to the Development of Young American Actors. Upon graduation, Monica guest-starred on the 200th episode of "Law & Order: SVU" starring Robin Williams and was shortly thereafter cast in Lie To Me.

Model: Monica Raymund
Photography: Caesar Lima
Imaging: Felipe Silva - Pixelpasta
Wardrobe: Carlos Amaro
Make up: Alfred Mercado

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City of Toronto: How far?

How far away does an animal have to be before you help?
There are pets right here in your own city who need a home.
To adopt or donate call 311 or visit toronto.ca/animalservices

Advertising Agency: Publicis, Toronto, Canada
Creative Director: Duncan Bruce
Art Director: Kenneth Fothergill
Copywriter: Pat Pirisi
Photographer: Andric Ljubodrag



The commercial titled How far? was done by Publicis Toronto advertising agency for City of Toronto (for City Of Toronto) in Canada. It was released in the July 2011. Business sector is Public awareness messages.

Tupperware Organise Chaos

Tupperware Organise Chaos

Advertising Agency: Lowe, Singapore
Chief Creative Officers: Dominic Stallard, Clinton Manson
Executive Creative Directors: Dominic Stallard, Clinton Manson
Art Directors: Loh Seow Khian, Luke Tay
Copywriter: Joy Chen
Production company: Shutterbug Singapore
Photographer: Adrian Loh
Account manager: Aisha Lo

Esotika: Pair

Congratulations on having a pair.

Advertising Agency: Lindsay, Stone & Briggs, USA
Art Director / Associate Creative Director: Matt Johanning
Copywriter / Associate Creative Director: Lee Schmidt
Photographer: Parish Kohanim
Published: April 2011

Zoologico Nacional: Zebra + Giraffe

We can only fit this much ZEBRA on this page. Come see the rest at the National Zoo

Advertising Agency: Lowe Porta, Chile
Creative Directors: Gonzalo Baeza, Mariano Pérez
Art Directors: Mariano Pérez, Sergio Andrade
Copywriters: Gonzalo Baeza, Alejandro Calleja
Published: July 2011

Michael Reedy

Artist Statement:

The human figure and portraiture have been central to my studies and explorations as a practicing artist for the past twelve years. In a desire to extend beyond historical modes of representation, I have found myself increasingly interested in depictions of the body that fall outside the canon of art history, namely in cartooning and medical illustration. Ultimately, I believe that by combining the visual language and style employed by various modes of representation, both inside and outside the accepted boundaries of fine art, I can locate and capitalize on unique areas of resistance essential to the production of new meaning.

Michael Reedy’s Website
via sumitra

Milk: Things

Advertising Agency: Goodby Silverstein & Partners, USA


The commercial titled Things was done by Goodby Silverstein & Partners advertising agency for Milk (for California Milk Processor Board) in United States. It was released in the July 2011. Business sector is Dairy products.

Volunteer Wildfire Services

Wildfires burns more than trees

Advertising Agency: Saatchi & Saatchi, Cape Town, South Africa
Creative Director: Gavin Whitfield
Art Directors: Gareth Cohen, Amelia Smit
Copywriter: Alex Goldberg
Digital creative: Masters and Savant
Photographer: Images of Africa

Yardley Oatmeal: Oil Rig

The smallest blemish can ruin everything.

Advertising Agency: Bester Burke Slingers, South Africa
Executive Creative Director: Stephen Burke
Creative Director: Wallace Seggie
Art Directors: Tim Jones, Oskar Petty
Copywriter: Oskar Petty
Account Manager: Michele Peterson
Account Supervisor: Shirley Bester
Art Buyer: Nina Harle

Volkswagen Drive Carefully

Volkswagen Drive Carefully

Here the last countryside “Volkswagen Drive Carefully” for the German mark. Thought by DDB Argentina, the latter encourages with prudence at the wheel thanks to a series of amusing photographs taking again falls of the life of every day by adding a calculation speed to it.

Science Diet: Boyfriend

So good, some should learn from it.

Advertising Agency: Cerebro Y&R, Panama
Creative Director: Jorge Heilbron
Art Director: Alberto Weand Ortiz
Copywriters: Jorge Heilbron, Victor Chizmar
Illustrator: Henry Gonzalez
Published: March 2011

The new Touareg. Fall in Luxury.

The new Touareg. Fall in Luxury.

Advertising Agency: DDB, Australia
Executive Creative Director: Dylan Harrison
Creative Directors: Steve Wakelam, Nick Pringle
Digital Creative Director: Matt Grogan
Digital Art Director: Ramon Rodriguez
Managing Partner: Nicole Taylor
Planning Director: Nick Andrews
Business Management: Patrice Bougouin, Josette Addinall, Dave Murphy
Project Director: Todd Osbourne
Agency Producers: Brenden Johnson, Sam Meehan
Digital Producer: Ellie Campbell
Digital Design / Production: Per Thoresson, Mauricio Massaia, Marcio Puga, Orrr
Production Manager: John Wood



The commercial titled Crossing was done by DDB Australia advertising agency for Volkswagen Touareg (for Volkswagen) in Australia. It was released in the July 2011. Business sector is Cars.

VHV Holding Accident insurance: Basket

Fragile! Handle with care.
VHV insurance

Advertising Agency: Scholz & Friends, Hamburg, Germany

Hamburg Philharmonic Orchestra

Visual arts by Rachmaninov.
Hamburg Philharmonic Orchestra. The orchestra of the Hanseatic city.

Advertising Agency: Jung von Matt, Hamburg, Germany
Art Directors: Julia Ziegler, Jan Lohse, Götz Ulmer
Copywriters: Armin Jochum, Ramin Schmiedekampf, Jan-Florian Ege
Photographer: Uwe Duettmann

Cool Motorcycle Helmets by Good

Cool Motorcycle Helmets by Good

Dawn Olivieri

Dawn Olivieri - Wind
photography by Caesar Lima
make up by Angelique Cerniglia
Styling by Miram Choi
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Mercedes-Benz: Traffic Sign Speed

Individual power distribution for each wheel.
The Vito. Now with four-wheet-drive 4x4 and Electronic Traction System 4ETS.

Advertising Agency: Scholz & Friends, Berlin, Germany
Chief Creative Officer: Martin Pross
Executive Creative Director: Matthias Spaetgens
Creative Directors: Robert Krause, David Fischer, Philipp Woehler
Art Director: Melanie Specht
Copywriter: Stefan Sohlau
Account Manager: Anna Gabriel
Account Supervisor: Stefanie Wurst
Photographer: Maground.com / Gozooma.de
Art Buying: Kirsten Rendtel
Postproduction: Appel Grafik

São Paulo School, Cinema Courses: Almodovar

Advertising Agency: Dentsu, Brazil
Creative Directors: Felipe Cama, Alexandre Lucas
Copywriters: Alexandre Lucas, Gabriel Schmitt
Art Directors: Felipe Cama, Estefânio Holtz
Photographer: Rogerio Miranda
Producer: Ricardo Lopez
Art Buyer: Ana Luiza Rodrigues
Account Supervisor: Renato Broggin
Advertiser's Supervisor: Isabella Prata
Planners: Ira Finkelstein, Werner Lucksch
Other Credits: Shaping: Studio Caio Morel

Lego: Car

Lego: Car
Creatives: Jacques Denain, Nicolas Dumenil
Published: July 2011

Alt for damene: Sundress

Stories that stay with you

Advertising Agency: Kitchen, Oslo, Norway
Art Directors: Ole Henrik Stubberud, Heidi Mittun-Kjos
Copywriter: Elin Dørum Bengtsson
Illustrator: Bjørn Brochmann
Photographer: Massimo Leardini
Published: April 2011