Saturday, June 21, 2008
SCAD Bangkok: Pasta
Get both a new life.
Advertising Agency: Bangkok Showcase, Bangkok, Thailand
Executive Creative Director: Chukiat Koosongdham
Art Director: Rojana Chuasakul
Copywriters: Chokchai Tupanyakanok, Suraches Tavieng
Published: September 2007
Sinutab: Nose, 3
Friday, June 20, 2008
Cabana
Bare Breasts Don't Offend Brazilians; American Cachaca Does
When it comes to marketing and advertising, Brazil has long been associated with either soccer or perfectly shaped women. So it would come as no surprise that an upcoming summer campaign positioning Cabana Cachaça as an "authentically Brasilian" drink would feature a naked woman with perfect proportions wearing nothing more than a pair of sexy pumps. Right?
Authentically Brazilian?
But the campaign in question, created by Avrett Free Ginsberg of New York, has already raised the ire of many Brazilians in the blogosphere. But not for the overt exploitation of the female body to pitch an alcoholic beverage. No, it's because the product is not really "typically" Brazilian. Cabana Cachaça, while distilled in Brazil, is the brainchild of Matti C. Anttila, a New York investment banker turned entrepreneur who first launched the brand in 2006 in an effort to "evoke an emotional connection with Brazil." Both Cabana Cachaça, like its agency, is based in New York City.
Cabana's summer campaign, which has been labeled hotter than Rio in summer, includes an explicit, sexually-charged video, which anyone (older than 21, of course) can view here. It ends with a close-up of the model showing her Brazilian wax, apparently another typical feature of women in the South American country.
TIDE: LIPSTICK
Advertiser/Client: PROCTER & GAMBLE
Product/Service: TIDE DETERGENTS
Entrant Company, City: LEO BURNETT INDIA, Mumbai
Country: INDIA
Advertising Agency, City: LEO BURNETT INDIA, Mumbai
Country: INDIA
Executive Creative Director: Santosh Padhi/KV Sridhar
Creative Director: Santosh Padhi
Copywriter: Santosh Padhi/KV Sridhar
Art Director: Santosh Padhi
Photographer: Amol Jadhav
Account Supervisor: Tahira Nath/Chetan Rao
Advertiser's Supervisor: Pratima Chandra
Monster.com: Soldier
Stuck is the wrong job?
Agency: JWT HK, Hong Kong
Country: HONG KONG
Executive Creative Director: Steven Lee
Creative Director: Kwong Chi Kit/Barbara Fu
Copywriter: Cheung Yee Mui/Steven Lee
Art Director: Arthur Tse/Ciff Luk
Photographer: Tim Lau
Account Supervisor: Macy Ng
Other Credits: Colin Chan
Ford G Series: Windmills
Thursday, June 19, 2008
Noir Coffee: Spy
Weru: Fireworks
CANON DIGITAL CAMERA IXUS 75: BASEBALL
Advertiser/Client: CANON
Product/Service: CANON DIGITAL CAMERA IXUS 75
Entrant Company, City: DENTSU THAILAND , Bangkok
Country: THAILAND
Advertising Agency, City: DENTSU THAILAND , Bangkok
Country: THAILAND
Executive Creative Director: Warunee Tanakijchumroon
Creative Director: Nisa Mujjalintrakool
Copywriter: Napapatch Kantasil
Art Director: Sirode Siramanon/Thongrob Chantarak/Panote Wangchaiya
Photographer: Chub Nokeaw
Account Supervisor: Saharach Prayuravongse
Advertiser's Supervisor: Warin Tuntipongpanit
OXFAM: Bait
This campaign was realized for OXFAM and it's about Salmon enterprises and the environmental damage they cause that generates contamination and unemployment to the Los Lagos community.
Advertising Agency: Carcavilla Boutique Creativa, Santiago, Chile
Creative Director: Marco Antonio Carcavilla
Art Director: Rodrigo Medel
Copywriter: Pamela Muñoz
Illustrator / Photographer: Julio Wassaf
MIR WOOL: PINK
Advertiser/Client: MIR, HENKEL
Product/Service: MIR WOOL
Entrant Company: TBWA\PARIS
Country: FRANCE
Advertising Agency: TBWA\PARIS
Country: FRANCE
Executive Creative Director: Erik Vervroegen
Creative Director: Erik Vervroegen
Copywriter: Pierre-Louis Messager
Art Director: Ingrid Varetz
Photographer: Vincent Fournier
Art Buyer: Barbara Chevalier
Account Supervisor: Franзois Michel/Nelly Manoukian
Semp Toshiba Regza HDTV: Bar
Wednesday, June 18, 2008
AIDES: Girl
Advertiser/Client: AIDES
Product/Service: AIDS AWARENESS
Entrant Company: TBWA\PARIS
Country: FRANCE
Advertising Agency: TBWA\PARIS
Country: FRANCE
Executive Creative Director: Erik Vervroegen
Creative Director: Erik Vervroegen/Michel De Lauw
Copywriter: Xander Smith
Art Director: Jonathan Santana
Illustrator: James Jean
LOS INROCKUPTIBLES
Advertiser/Client: LOS INROCKUPTIBLES
Product/Service: ENTERTAINMENT MAGAZINE
Entrant Company, City: DDB ARGENTINA, Buenos Aires
Country: ARGENTINA
Advertising Agency, City: DDB ARGENTINA, Buenos Aires
Country: ARGENTINA
Executive Creative Director: Hernan Jauregui/Pablo Battle
Creative Director: Mariano Jeger/Felipe Vieyra
Copywriter: Nicolas Chiesa
Art Director: Nicolas Chusarolo
Photographer: Juansalvarredy
Illustrator: Copypaste
Braun Nose Hair Trimmer: Thomas
Lumix With OIS Image Stabilizer
Advertiser/Client: PANASONIC
Product/Service: LUMIX CAMERA
Entrant Company, City: FISCHER AMERICA COMUNICACAO TOTAL, Sao Paulo
Country: BRAZIL
Advertising Agency, City: FISCHER AMERICA COMUNICACAO TOTAL, Sao Paulo
Country: BRAZIL
Executive Creative Director: Flávio Casarotti e Pedro Cappeletti
Creative Director: Flávio Casarotti e Pedro Cappeletti
Copywriter: Pedro Guerra
Art Director: Ricardo Big Passos
Photographer: Pedro Dimitrov
Hot Wheels
Executive Creative Director: Miguel Angel Ruiz
Creative Director: Rafael Martínez/Luis Elizalde/Sandra Flores
Copywriter: Armando Castelán
Art Director: Iván Carrasco/Alejandro Beltrán/Luis Mata
Photographer: José Ramón Cagigas
Illustrator: Luis Mata
Account Supervisor: Paola Mayoral
Advertiser's Supervisor: Roberto Guzmán
Spa: Resurrect
Tuesday, June 17, 2008
Hyundai: Pee
Whereever there is sports.
Hyundai has a long history of sport sponsorship. And they don’t limit themselves to high level sponsorships like the Belgian Olympic Team or the European Football Championship. Hyundai sponsors all kinds of sports, from tennis to athletics and bowling… you can find Hyundai everywhere there is sport.
AGENCY: Duval Guillaume Brussels
Copywriter: Wilfrid Morin
Art Director: Fred Van Hoof
Creative director: Katrien Bottez, Peter Ampe
Photographer: Selim Djegham (Dung Beetle, Urinate, Waste Basket), Fred
Van Hoof (Bedroom)
Retouching: Fred Dupont
Vectography
Vectography is a mix of line art illustration and photography.
Model: Bob Burnquist shot for the "Atleta" book
Photography: Caesar Lima
Illustration: Adhemas Batista
ADESF: Heart
J&J Benalet: James Brown
Kia: Neck
Wilson: Remote
Calgary Farmers' Market: Udder
Bezerra de Menezes: Get involved
Monday, June 16, 2008
Mercedes-Benz: Talk
Yamaha goes radical in Brazil - Behind the Scenes
The Coup Vegetarian Restaurant: Pig
El Tiempo Newspaper Classified Ads: Straw
Like it Lean: Beef
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