Urban Toy

Urban Toys from Caesar Lima on Vimeo.

Urban Toys the book
photography by Caesar Lima

wstalk 1010: Border guards

Canadian border guards are unarmed. Make sense of what doesn’t.

Sometimes the world can be a confusing place. Newstalk 1010 is a talk radio station that breaks down headline news for a more in-depth understanding of the issues. This billboard campaign drops truth bombs and invites audiences to tune in to make sense of a world that doesn’t make sense.

Advertising Agency: zig, Toronto, Canada
Creative Director: Martin Beauvais
Associate Creative Directors: Michael Murray, Jason Hill
Art Director: Craig Ferguson
Copywriter: Steven Barr
Additional credits: Grace Castenada (Coach), Sheri Hachey (Team Leader), Lynn Sivec (Strategic Planner)
Published: February 2010

2010 Vancouver Paralympic Games

They doesn't want your sympathy.
But her opponents might.

Advertising Agency: BBDO Toronto, Canada
Creative Directors: Peter Ignazi, Carlos Moreno
Art Director: Julie Nikolic
Copywriter: Greg Buri
Photographer: Chris Woods

Band Aid: Hulk

The advert titled Hulk was done by JWT Dubai advertising agency for BAND-AID PLASTERS (BAND-AID/JOHNSON & JOHNSON company) in UAE. It was released in the March 2010. Business sector is Toiletries & pharmaceuticals.
Credits:
Tagline: Flexible fabric.
Advertising Agency: JWT Dubai, UAE
Executive Creative Directors: Russell Heubach, Chafic Haddad
Senior Art Director / Copywriter: SM Ziyad
Illustrator / 3D Artist: Tarek Samaan
Planner: Prabhakar Iyer
Account Manager: Rochelle Barreto

Newstalk 1010

Sarah Palin is a best-selling author. Make sense of what doesn’t.

Advertising Agency: zig, Toronto, Canada
Creative Director: Martin Beauvais
Associate Creative Directors: Michael Murray, Jason Hill
Art Director: Craig Ferguson
Copywriter: Steven Barr
Additional credits: Grace Castenada (Coach), Sheri Hachey (Team Leader), Lynn Sivec (Strategic Planner)
Published: February 2010

Skittles Sour: Herman

Skittles Sour scatter your senses

Advertising Agency: Impact BBDO, Dubai, UAE
Executive Creative Director: Oliver Maisey
Creative Directors: Jennie Morris, Jeremy Southern
Art Director: Andrej Arsenijevic, Mark Held
Copywriter: Darren McCall, Grant McGrath
Illustrator: Kosta Zdravkovic @ Whitewater Studios
Retoucher: Byju Ravindran
Other Credits: Ben Dover, Mike Hunt
Published: February 2010

MiXery Blend: Beer reborn

MiXery BLEND – Beer reborn

Advertising Agency: Bernstein Werbeagentur, Bremen, Germany
Chief Creative Officer: Tom Schardt
Creative Director: Andreas Rüthemann
Copywriter: Jan Portius
Art Director: Carina Wenzel
Designer: Melanie Blaschke
Photographer: litho Niemann + M. Steggemann GmbH

Porsche plug-in hybrid concept goes fast, saves gas

GENEVA--Reading the specs on the Porsche 918 Spyder concept shown at the 2010 Geneva auto show, we thought there must be some mistake, as 78 mpg and 3.2 seconds to 60 mph just doesn't sound possible. But the 918 Spyder achieves its numbers through massive horsepower, a lightweight body, and the effect of 16 miles of pure electric range on the New European Driving Cycle, Europe's equivalent to EPA fuel economy testing.
Porsche 918 Spyder super hybrid (photos)

The 918 Spyder looks very cool, with a shape that evokes historic race cars. Borrowing modern race car build technology, it keeps its weight down to 3,285 pounds through the use of carbon fiber for its body shell, along with aluminum and magnesium components.
The gas electric hybrid drive system uses a 3.4-liter V-8 producing 500 horsepower, your basic racing engine, two electric motors producing a combined 218 horsepower, with one on each axle, and a lithium ion battery pack capable of driving the car under electricity for up to 16 miles.
Drivers can choose from four modes for operating the car: eco, which means pure electric; hybrid, a standard mix of gas and electric; sports hybrid, which brings in a performance edge; and racing hybrid, which pulls out all the stops to maximize speed and acceleration. In the latter mode, the driver can also activate the e-boost switch, which adds a full electric boost to the already significant engine horsepower.

Mosfly: End the cycle

Advertising Agency: Leo Burnett / ARC Singapore
Executive Creative Director: Chris Chiu
Creative Director: Alex Lim Thye Aun
Art Director: Poh Pei Ling
Copywriter: Kenneth Choong
Photographer / studio company: MirageWorks, Nelson Digital Imaging, Threesixty Photography

Pantene: Tree

The advert titled Tree was done by Adler Chomski/Grey advertising agency for PANTENE PRO-V (PROCTER &GAMBLE company) in ISRAEL. It was released in the March 2010. Business sector is Cosmetics & beauty products.
Credits:
Tagline: From root to tip.


Advertising Agency: Adler Chomsky Grey Tel Aviv, Israel
Executive Creative Director: Yonatan Stirin
Creative Director: Moti Rubinstein
Art Director: Karin Gross
Copywriter: Uri Marek
Photographer: Osnat Rom
Illustrator: OMG
Senior group Account Director: Anat Leventon
Account Supervisor: Keren Alfandari
Account Executive: Ronny Schwartz
Production: Ronny Rotman

John West: Perfectly cut

The advert titled Perfectly cut was done by Grey Melbourne advertising agency for JOHN WEST TUNA SNACK POTS (JOHN WEST company) in AUSTRALIA. It was released in the March 2010. Business sector is Savoury foods.
Credits:
Brand: John West
Product: Tuna Slices
Agency: Grey Melbourne, Australia
Executive Creative Director: Ant Shannon
Deputy Creative Director: Brendon Guthrie
Head of Art: Tim Holmes
Producers: Sandi Gracin, Natalie Loveridge
Photographer: Andreas Smetana
Retoucher: Electric Art

Reynolds: Abstract

For fine lines.

Advertising Agency: JWT Dubai, UAE
Executive Creative Directors: Russell Heubach, Chafic Haddad
Art Director: Antra Patel
Retoucher: Nabil Kamara
Illustrator: Tarek Samaan
Copywriters: Zahir Mirza, Dalia Menhall
Planner: Prabhakar Iyer

Wellington Zoo: Ostrich

There's a new hospital drama in town.
Our state-of-the-art animal hospital is now open. New episodes daily.

Advertising Agency: Saatchi & Saatchi Wellington, New Zealand
Executive Creative Director: Scott Henderson
Creative Director: Tim Hall
Creative team: Samantha Jukes, Girish Parbhu
Producer: Anna Kennedy
Photographer: Steven Boniface
Retoucher: Andy Salisbury
Account manager: Melanie Bowker
3D Modeling: David Partridge
Studio Artists: Eric De Vries, Leon Ramakers

Original Ljubljana: Haiti

Sorry, Cannes Lions! This year we submitted only this idea, since we decided to dedicate the budget for the competition to the victims of devastating Haiti earthquake.
Advertising Agency: Original, Ljubljana, Slovenia

Tok&Stok: Bookcase

Easy to assemble furniture.
Tok&Stok

Advertising Agency: DDB Brazil
Creative Directors: Sergio Valente, Andre Pedroso, João Mosterio, Daniel Bottas
Creatives: Max Geraldo, Arício Fortes
Art Buyer: Clariana da Costa, Carmem Castillo
Photographer: Rodrigo Ribeiro
Ilustrator: Sergio Guilherme Filho
Account Supervisor: Adriana Barreto

Casting Playboy: Shop assistant

From gift wrapping to unwrapping.
Strip as a shop assitant, dress as a playmate.
castingplayboy.com

Advertising Agency: Grey Buenos Aires, Argentina
Executive Creative Directors: Pablo Gil, Sebastián Garín
Creative Directors: Diego Rubio, Coco Olivera
Art Directors: Gloria Parra, Cecilia Ognio
Copywriters: Gustavo Botte, Coco Olivera, Franco Echevarría

Surfrider Project: Rise Above Plastics

The advert titled Rise Above Plastics was done by BORDERS PERRIN NORRANDER advertising agency for SURFRIDER FOUNDATION (SURFRIDER FOUNDATION company) in USA. It was released in the March 2010. Business sector is Public awareness messages.
Credits:

Agency: Borders Perrin Norrander
Client: Surfrider Foundation
Director: Aaron Sorenson
Executive Producer: Jan Johnson
Producer: Annie Pomeranz
Production Coordinator: Adam Guggenheim
Art Director: Ric Sluiter

Iberia: Birds

1,000 daily flights to 110 different destinations.
Creative Directors: Adrián Rios, Santiago Elena
Art Director: Hernán Rodríguez
Copywriter: Martín Feijoó
Account Director: Ana Blázquez

Muscle Gym

Godoi Muscle Gym: Metric tape, Chest
Advertising Agency: Longplay, São Paulo, Brasil
Creative Director: Fernando Luna
Art Directors: Felipe Barros Alexandre Lage
Photographer: Alê Torres